Branding & Identity

Hudson Valley Tourism wanted a vibrant and contemporary logo that would stand out in the marketplace. The approved HVNY concept reinforced the region’s parameters within NY state. A visual identity guide was developed to ensure proper logo replication, consistent color and typography usage on all materials.

The approved logo and brand colors were applied to different layouts to show how the identity would translate across multiple channels. Concepts for promotional and trade show materials helped visualize how the logo would work on non-traditional pieces.

Brand Messaging & Tagline Development

Extensive research informed tagline development which underscored the destination’s unique selling points. Concepts were developed to show how the new tagline could work within a brand awareness campaign.