Branding & Identity
Hudson Valley Tourism wanted a vibrant and contemporary logo that would stand out in the marketplace. The approved HVNY concept reinforced the region’s parameters within NY state. A visual identity guide was developed to ensure proper logo replication, consistent color and typography usage on all materials.
The approved logo and brand colors were applied to different layouts to show how the identity would translate across multiple channels. Concepts for promotional and trade show materials helped visualize how the logo would work on non-traditional pieces.