The mission of Children’s Environmental Literacy Foundation (CELF) is to establish sustainability as an integral part of every child’s K-12 learning experience. CELF has reached more than 1 million students by training more than 14,000 teachers in over 4,000 schools to bring systemic change to K-12 education.
Honest led a full rebranding campaign for CELF which included: a new logo and visual identity, a brand guide to establish iconography, typography, colors, etc., and design and development of a new website and marketing collateral. Honest also created an innovative fundraising campaign for CELF—Step Up for Sustainable Schools. Honest developed a consistent and captivating social media presence for CELF, creating graphics and content while also managing the social media and e-mail marketing plan to drive awareness for CELF programs and events, success stories, collaborations, media coverage, and thought leadership.
Services Provided: Branding & Identity, Website Development, Marketing Collateral Design, Social Media Management, Program Marketing, Giving Campaign Creation & Execution