Honest is a certified WBE (Women Owned Business Enterprise) in the State of New York founded by partners, Jennifer Bannan and Sarai Bartels. Together they have worked on numerous instantly recognizable campaigns for some of the biggest brands throughout the Hudson Valley. Their work has influenced where people choose to live, start a business and go to college.

Jennifer Bannan

Before starting Honest Creative, Jennifer served as the Director of Marketing and Advertising at several agencies in the Hudson Valley, where she managed numerous accounts across a wide variety of industries. Jennifer started her career in New York City managing the creative process for brands such as Citibank, Jergens, Revlon and Starburst.

When Jennifer isn’t working, she is busy managing a household filled with boys, including her Golden Retriever, Tanner, who is usually the most well‑behaved.

Sarai Bartels
Partner + Creative Director

With a keen strategic approach and a strong design skill set, Sarai is the creative force behind Honest. Able to both design and code, she provides a unique one-shop method that streamlines web development into a fluid process. Before starting Honest, Sarai produced creative for regional, national and international brands at several agencies throughout the NY Metro region, and in-house the USTA.

Outside of the office, you can find Sarai roaming the aisles of her local Home Depot, refinishing furniture in her garage or being bossed around by her cat, Ziggy.


We are founded on the belief that brands have to be honest to be successful.

Companies with the biggest budgets are no longer the most relevant. Social media, online reviews and peer-to-peer recommendations have leveled the playing field. Consumers demand transparency. In order to get consumers to do something, to try something, you have to talk to them in an authentic way. Honest helps brands create identities that are true to their mission and values.

Whatever it is that sets your brand apart — that is your truth. At Honest, we help you identify that truth and share it with the world. Your brand becomes transparent. You build trust. Your customers become loyal. You succeed. It’s that easy, honest.